Be Relentless ¡Vamos Norma!

The Mexican athlete, Norma Bastidas, started on a record-setting journey this  month in Cancun as she plans to complete the longest triathlon in the world. Her mission is to combat human trafficking and empower thousands of survivors, a topic she not only is very passionate about, but can relate to. As an adolescent, Norma was kidnapped, sold, and forced into prostitution but thankfully managed to escape; today, she is a strong survivor of illicit activity and has been running marathons to bring attention to the issue. In addition to running then longest triathlon in the world and going for the Guinness Book of World Records, she also strives to raise money along the way for prevention and boost awareness on the fight against trafficking.

Norma’s journey of 5,600km (3,479m) in 40 days begins in Cancun, passes through Mexico City and continues on to Laredo and New Orleans before concluding in Washington, D.C.. iEmpathize will be accompanying her on her challenge and shooting a documentary titled ‘Be Relentless’ (Sé Implacable) which will be released in Mexico and the United States in late 2014. In addition to the money raised during her triathlon, the money from the film will also be allocated to projects of human trafficking prevention. If you would like to donate please visit

Norma, is completing 122 miles (196km) of swimming in Cancun and will be there throughout the week. Our General Manager, Matteo, had the honor to swim with Norma – a whole 4km! Check out the video below:

Be Relentless Day 9 from iEmpathize on Vimeo.



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